Cosmetic Innovator
How I went from trading oil, to CREATING COSMETICS
You'll probably find this ironic, but all my years selling and trading crude oil and energy products taught me a lot about makeup. Crude oil serves as the base for many everyday products, from fuels like gasoline and diesel to plastics used in a variety of applications. It also yields petroleum byproducts like paraffin wax and lubricating oils. And floating at the top of every barrel of crude oil are petrochemicals, which find their way into countless consumer products, including cosmetics.
Even before it became trendy to prioritize paraben-free, vegan, and cruelty-free formulations, I've always been a believer in healthy cosmetics. My background includes studying cooking at the French Culinary Institute in New York City, fostering a strong appreciation for quality, healthy ingredients both internally and topically. This passion for wellness extends to the formulations I develop and use in my cosmetics.
Empowering Women with Convenient Beauty Solutions
As a cosmetics executive and digital marketing strategist, my mission has always been to simplify women's beauty routines with innovative products that offer both convenience and functionality. The Brush-On Liquid Mineral Makeup, a liquid foundation with an attached brush, exemplifies this commitment to simplicity and efficiency. Recognized with the prestigious Bella Beauty award for "Best Makeup," this product revolutionized the way women approach their daily makeup application.
Another groundbreaking innovation born from the desire to streamline beauty routines is the Face in a Case®. This patented makeup clutch features an empty, customizable, magnetic makeup compartment, complete with a full-sized mirror, wallet, and phone case. Designed with convenience and multi-functionality in mind, Face in a Case® provides a stylish solution for women with busy lifestyles, offering everything they need for on-the-go beauty.
Brush-On Liquid Mineral Makeup
The problem: Messy Mineral Makeup - Women wanted the benefits of mineral makeup without all of the messy powders.
The solution: Developed a liquid mineral formulation with an attached brush - a mineral product with all of the benefits of powder, but none of the mess.
Face in a Case®
The problem: Women needed one simple, attractive case to hold credit cards, cash, their phone, their makeup, and a mirror for makeup application on the go.
The solution: Give convenience and multi-functionality in one - Face in a Case®
