Brand Development

What I can do for you

  • Develop overall business and brand strategy
  • Identify and research targeted markets
  • Establish brand image, logo, color, packaging and strong digital presence
  • Create multi-level brand messaging across all company marketing
  • Develop strategic digital marketing strategy from e-commerce to social media to influencer marketing
  • Ensure customer/client positive brand identity and reputation management
  • Enhance brand revenues through strategic product development processes
  • Advise on trademark and patent applicability
  • Review, manage and improve product development process
  • Streamline supply chain by increasing time and waste efficiencies and ensuring regulatory compliance
  • Increase sales through the use of proprietary cosmetic buyer database and automated sales software
  • Provide thoughtful analysis of your distribution strategy
  • Evaluate team performance and look at practices to build best team
  • Identify best sales channels for optimal performance and best customer experience.  

Accomplishments

  • Launched Faces Beautiful® an incubator for indie brands, in an era before Sephora, Ulta and Blue Mercury were on the scene. 
  • One of the first to combine one-stop beauty experience, offering both services and upscale cosmetics.
  • Marketed the brand through a sophisticated use of social media and influencers to grow online, promote products, build brand loyalty and community.
  • Strategically transformed retail business model from a 3rd party multi-brand retailer to a direct to consumer vertically-integrated makeup and skincare brand.
  • Conceptualized, designed, and developed branded private label and contract manufacturing products, including: vegan makeup, a skincare line, body care and on trend fashion accessories.
  • Elevated brand identity, visibility and company performance with patented products.
  • Monetized cross-channel opportunities, authored two top selling Amazon makeup books. 
  • Represented brand as the ambassador to demonstrate brand in a positive light to increase awareness and sales. 
  • Developed my financial acumen while creating an energy desk for Bear Stearns for international oil companies. 
  • Brought my intuitive business knowledge from Wall Street career to Main Street. 

As a trusted advisor clients seek out Gail’s advice on strategic business development, financial analysis, expansion, marketing, e-commerce, social media implementation, team issues, and client conflicts. 

  • She is equally strong in her logical, methodical, and analytic thinking; as she is with her creativity, intuitiveness and sense of innovation.
  • With Gail's vision, each client is able to confidently uncover their skills, expertise, and successes. 
  • Her ability to prioritize actions, move projects to completion and turn around difficult situations, enable clients to successfully meet their objectives. 
  • It is her unique style of look outside of the box business that attains the desired goal.

Take your Brand...