What I can do for you
- Develop overall business and brand strategy
- Identify and research targeted markets
- Establish brand image, logo, color, packaging and strong digital presence
- Create multi-level brand messaging across all company marketing
- Develop strategic digital marketing strategy from e-commerce to social media to influencer marketing
- Ensure customer/client positive brand identity and reputation management
- Enhance brand revenues through strategic product development processes
- Advise on trademark and patent applicability
- Review, manage and improve product development process
- Streamline supply chain by increasing time and waste efficiencies and ensuring regulatory compliance
- Increase sales through the use of proprietary cosmetic buyer database and automated sales software
- Provide thoughtful analysis of your distribution strategy
- Evaluate team performance and look at practices to build best team
- Identify best sales channels for optimal performance and best customer experience.
- Launched Faces Beautiful® an incubator for indie brands, in an era before Sephora, Ulta and Blue Mercury were on the scene.
- One of the first to combine one-stop beauty experience, offering both services and upscale cosmetics.
- Marketed the brand through a sophisticated use of social media and influencers to grow online, promote products, build brand loyalty and community.
- Strategically transformed retail business model from a 3rd party multi-brand retailer to a direct to consumer vertically-integrated makeup and skincare brand.
- Conceptualized, designed, and developed branded private label and contract manufacturing products, including: vegan makeup, a skincare line, body care and on trend fashion accessories.
- Elevated brand identity, visibility and company performance with patented products.
- Monetized cross-channel opportunities, authored two top selling Amazon makeup books.
- Represented brand as the ambassador to demonstrate brand in a positive light to increase awareness and sales.
- Developed my financial acumen while creating an energy desk for Bear Stearns for international oil companies.
- Brought my intuitive business knowledge from Wall Street career to Main Street.
As a trusted advisor clients seek out Gail’s advice on strategic business development, financial analysis, expansion, marketing, e-commerce, social media implementation, team issues, and client conflicts.
- She is equally strong in her logical, methodical, and analytic thinking; as she is with her creativity, intuitiveness and sense of innovation.
- With Gail's vision, each client is able to confidently uncover their skills, expertise, and successes.
- Her ability to prioritize actions, move projects to completion and turn around difficult situations, enable clients to successfully meet their objectives.
- It is her unique style of look outside of the box business that attains the desired goal.